Creatively Compliant Lead Generation Methods
Creativity, constancy, consistency, and continuity – Fuel the dynamic world of marketing and prevent your business from plummeting while your competitors stay ahead of the curve. Technology, trends, and tactics never seem to be stagnant in this transitional world. Gone is the era where marketers reached out directly for your pockets. Today, everyone just wishes to have a slice of your time. Even for a fraction of a second, if it grabs your attention, they’ve got you! Creating relevant written, downloadable, and visual content is usually what marketing strategies are built upon.
Though, the goal of all kinds of strategies remain the same – Lead Generation. All of this finally comes down to converting more and more prospects and leads into paying customers. But with the strengthening of data regulation laws like the General Data Protection Regulation (GDPR) since May 2018, the emphasis has been on protecting citizens’ personal data. Non- compliant firms and practices can lead to severe penalties.
The tech-savvy consumer today isn’t receptive to despicable marketing ploys so to ignite consumer interest and drive higher sales, generating positive leads is extremely important for any organization.
If producing content isn’t already on top of your marketing strategies, it should be your first step. According to HubSpot, nearly 40% of marketers say content marketing is a highly crucial segment of their overall marketing plans. Today’s customer is aware and armed with the power of the internet at his fingertips. Buyers view at least three to five pieces of content before speaking to a sales rep.
Product-related regular blog posts, news, Quora answers, product videos, and tips regarding your industry which resolves pain points can effectively garner leads and build customer relationships. It is all about keeping your prospective customer base engaged by sharing optimized content.
Offer Fewer Choices
Lesser confusion draws more attention and thus creates more leads. As per a theory known as the Hick’s Law, fewer choices mean less confusion.
A customer is more likely to make a decision and take final action rather than skipping over your web page if you offer fewer options to ponder over. Creating an eye-catchy and a clearly defined campaign offering one clear cut solution is likely to improve conversion rates.
Optimize website for Local SEO
One of the most valuable and long-term lead generation strategies is Organic Web Search. Have an in-depth knowledge and understanding of how consumers are searching and finding information about your brand and competitors.
Local SEO will help in tapping into surrounding communities and also help users to find you. As per Think with Google, 2019, 60% of smartphone users contact businesses directly using the search results as the “click to call’ option. Apart from that, about 64% of marketers actively invest efforts in SEO, says Hubspot.
Collate a Quiz
Collecting a prospective customer’s contact details is necessary for successful lead generation. Creating a relevant quiz based on the subject matter can prove to be an interactive and fun method of earning valuable information.
If it proves to be a worthwhile experience, a lead is likely to share it, therefore, increasing your reach. A simple idea can prove to be an asset for your establishment’s lead generation campaign.
The aforementioned are only a handful of lead generation techniques. Make sure you keep exploring and experimenting more. An in-depth understanding of how to efficiently strategize and apply marketing campaigns is necessary.
With major establishments like British Airways and Marriott International facing scathing fines for data breaches, old practices of lead generation such as Cold calling/emailing, withering away and consumer consent for data collection and its treatment gaining importance, it is near time to create out-of-the-box lead generation techniques which are both, effective and compliant.