Hello there! Getting your first customer is exciting, yes? But did you know that 80% of customers never make a second purchase from the same online store? This makes improving your repeat purchase rate even more important for long-term success.

In this guide, we’ll share how we help online stores get more repeat purchases using interactive emails and simple strategies. We love using Klaviyo for this because of its awesome features, but the tips we’re sharing work with any platform.

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What's Repurchase Rate?

Repurchase rate shows how often your customers come back to make another purchase. It’s an important sign of customer satisfaction and brand loyalty.

A high repurchase rate means people love your products and trust your brand. This helps your business grow and lowers your customer acquisition costs since you don’t have to work as hard to find new buyers.

What Makes Customers Buy Again?

Here are a few things that boost repeat purchases:

• Great Product: If customers love what they buy, they’ll return for more. Offering high-quality products increases customer retention and loyalty.

• Good Shopping Experience: Every step, from browsing your site to receiving their order, should be easy and enjoyable. A positive shopping experience makes people more likely to return.

•  Ongoing Engagement: Don’t forget about your customers! Send friendly emails, offer rewards, and keep your brand in their minds to encourage repeat purchases.

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Send the Right Emails to the Right People

Segmented Email Campaigns

Segmented email campaigns are like having a personal shopper for your customers. By dividing your audience based on their buying habits and preferences, you can send personalized offers that truly resonate.

For example, if someone buys your skincare products, they’ll love getting emails about new arrivals or exclusive discounts on their favorites. This kind of targeted email marketing boosts customer retention and encourages repeat purchases.

Automated Email Flows

Automation makes email marketing easy and effective. Set up flows that send the right message at the right time  without any extra work.

•  Post-Purchase Follow-Ups: Thank customers for their order, recommend related products, and ask for feedback.

•  Product Recommendations: Suggest products based on past purchases to show customers you understand their needs.

• Exclusive Discounts: Reward loyal customers with special offers or early access to sales, making them feel valued.

Effective Email Content Strategies

Creating engaging content is the key to boosting your repurchase rate. Here’s what works:

• Personalized Offers: Use the customer’s name and recommend products they’ll love.

• Personalized emails make customers feel special. 

• Engaging Visuals: Show off your products with high-quality images and videos. Visual content grabs attention and drives sales.

• Clear Calls to Action: Use strong, easy-to-spot buttons like “Shop Now” or “Claim Your Discount” to guide customers back to your store.

By combining segmentation, automation, and compelling content, you can create email campaigns that bring customers back, boost repeat purchase rates, and grow your business sustainably. 

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Get Customers Coming Back with SMS Marketing

Why SMS Feels Personal and Powerful

SMS marketing is like sending a quick, personal message to your customers. It’s fast, direct, and most texts are read within minutes. This makes SMS perfect for time-sensitive promotions, restock alerts, and keeping customers engaged.

Fun Ways to Use SMS for Repeat Sales

• Timely Promotions: Send flash sales or limited-time discounts. For example, “Get 20% off for the next 2 hours!” creates urgency and encourages repeat purchases.

• Restock Alerts: Let customers know when their favorite items are back. This shows you remember their preferences and can help boost your customer retention.

• Loyalty Programs: Keep loyal customers in the loop. Send updates on points, exclusive rewards, or special VIP events to strengthen brand loyalty.

Tips to Make Your SMS Campaigns Shine

• Get Permission & Stay Compliant: Always ask for consent before sending texts and give customers an easy way to opt out. Following rules like the TCPA keeps your brand trustworthy.

• Create Short, Engaging Messages: Keep messages simple, clear, and personalized. For example, “Hi [Name], enjoy 15% off your next order with code SAVE15!” adds a personal touch.

•  Send at the Right Time: Don’t text too early or late. Also, avoid over-messaging — sending texts too often can feel spammy and push customers away.

• By adding SMS to your customer retention strategy, you can stay connected with your audience, build stronger relationships, and increase your repurchase rate with quick, personal, and effective communication.

Supercharge Your Sales with Email + SMS

Why Email and SMS Make the Perfect Pair

When you use both email marketing and SMS campaigns, you reach customers on the channels they check most. It’s all about creating a smooth, connected experience that keeps your brand in their mind whether they’re checking emails or scrolling through texts.

Easily Sync Your Campaigns with Klaviyo

Tools like Klaviyo make it simple to run both email and SMS campaigns in one place. For example, you can:

• Email First: Send an email announcing a sale or new product.

• Follow Up with SMS: A quick text reminder a few days later keeps your promotion fresh and encourages action.

Tips to Make Your Cross-Channel Strategy Shine

• Coordinate Promotions: Start with an email and follow up with a text reminder to create urgency.

•  Use Customer Data: Klaviyo lets you see what customers buy so you can send personalized messages.

• Keep Messaging Consistent: Make sure your emails and texts complement each other without feeling repetitive.

• Time It Right: Space out your messages to stay top-of-mind without overwhelming customers.

By blending email and SMS marketing, you create a powerful strategy that boosts repurchase rates, strengthens customer loyalty, and drives sustainable growth

Tracking and Improving Your Email & SMS Strategy

Watch Your Key Metrics: 

To see if your email and SMS campaigns are working, keep an eye on important numbers like open rates, click-through rates, and conversion rates. These stats show you what’s working  and what might need a tweak.

Make Changes Based on Data:

If engagement drops, try adjusting your message, offer, or timing. On the flip side, if something works really well, use that insight to improve your other campaigns. Data-driven decisions help you grow!

Try A/B Testing:

Experimenting is a good thing! A/B testing lets you try different subject lines, images, or offers to see what your customers like best. This way, you can keep refining your strategy for even better results.

Use Real-Time Feedback:

Platforms like Klaviyo show you real-time analytics, so you can quickly see how your campaigns are doing. If something isn’t working, you can adjust it on the spot.

Keep Learning and Growing:

Boosting your repurchase rate is about more than just sending messages — it’s about sending the right messages at the right time. By knowing your audience, testing your ideas, and using tools like Klaviyo, you’ll build stronger customer relationships and drive more repeat sales.