SMS marketing is one of the best ways to connect with customers through personalized and direct messages. In this guide, we’ll cover the best practices, rules to follow, and strategies to help you run successful SMS campaigns in 2025. Learn how to improve your SMS marketing with expert tips from LBx.

Building Your SMS List: The First Step to Success

The first thing you need for SMS marketing is a good list of phone numbers. Even if you’re not ready to send messages yet, start collecting numbers for future promotions, Black Friday sales, or special offers. A well-organized list helps you send the right messages to the right people, making your marketing more effective and building customer loyalty.

Why SMS Marketing is Essential for eCommerce

SMS marketing is a game-changer for eCommerce businesses. Unlike emails that may go unread or social media posts that get lost in the feed, SMS messages are opened within minutes. Studies show that SMS open rates exceed 90%, making it an incredibly effective channel for communication.

Benefits of SMS marketing for eCommerce:

• Instant engagement – Messages reach customers in real time.

• Higher open rates – SMS messages are more likely to be read than emails.

• Personalized communication – Send targeted offers and updates.

• Increased conversion rates – Timely messages can drive more sales.

• Better customer relationships – SMS helps build trust and loyalty.

Best Practices for SMS Marketing in 2025

To get the most out of your SMS marketing efforts, follow these best practices:

1. Keep Messages Short and Clear.

2. Use a Friendly and Personalized Tone

3. Include a Strong Call to Action (CTA)

4. Time Your Messages Well

5. Avoid Sending Too Many Messages
   Ensure Compliance with SMS Regulations
   

How to Use Automation in SMS Marketing

Automation tools can help you send SMS campaigns at the right time and to the right people.

Examples of automated SMS campaigns:

• Welcome messages – Send a greeting and a discount to new subscribers.

• Cart reminders – Remind customers to complete their purchases.

• Order updates – Send confirmations and shipping notifications.

• Loyalty rewards – Offer discounts to repeat customers.

Tracking SMS Marketing Success

To improve your SMS marketing, you need to track performance. Important numbers to monitor include:

• Open rates – How many people are reading your messages?

• Click-through rates (CTR) – How many people are clicking on your links?

• Conversion rates – How many SMS recipients are making a purchase?

• Unsubscribe rates – Are you sending too many messages?

Tracking these numbers will help you adjust and improve your campaigns.

Final Thoughts

SMS marketing is a powerful tool for eCommerce in 2025. With the right strategies, businesses can engage customers, build stronger relationships, and increase sales. Start using these SMS marketing tips today and see the difference they can make with LatitudeBox.